Wendy's (WEN) is ready to serve up its customers — in another dimension, the metaverse.
The Ohio-based fast-food chain announced its entrée into the metaverse on Wednesday, in a new online community dubbed the 'Wendyverse.' To create the alternate reality, the company teamed up with Meta's (FB) Horizon Worlds. Beginning on April 2nd, U.S. and Canadian customers 18 and up with Facebook's virtual reality headset Quest 2 can access the 3D-world.
Once inside, fans can go to the company's first virtual-reality restaurant in the Wendyverse Town Square Central. But unlike on Earth, visitors can go behind the counter or meet up with fellow customers at the orange soda fountain in the square.
On the flipside, if visitors want to work up a virtual sweat before chowing down on some virtual bacon cheeseburgers, they can make their way to the Buck BiscuitDome to "storm the court, shoot half court shots with virtual a Baconator and cut the net following the winning shot."
To promote the Buck BiscuitDome "IRL," customers can head to a physical location of Wendy's for a Sausage or Bacon, Egg & Cheese Biscuit for one dollar from April 1st to May 1st.
Competition heats up in the metaverse
Wendy's is not alone in the competition to win over customers in an alternate dimension. Most recently, McDonald's (MCD) reportedly filed 10 metaverse-related patents to deliver food online and in person, offer entertainment services and sell non-fungible tokens (NFTs).
Last fall, Chipotle (CMG) opened a virtual restaurant on Roblox (RBLX). The virtual restaurant was an interactive Halloween experience in the metaverse where the company offered $1 million in free burritos. Customers also gained access to new virtual Halloween costumes and exclusive Roblox items.